David Black says his aha! moment came in the grocery store parking lot after church one day in 2011, when his wife blamed him for impulsively agreeing to give a dollar to March of Dimes. Didn’t he know the group supports Planned Parenthood?
Black’s wife is Republican Representative Diane Black, a candidate for Tennessee governor and chair of the powerful House Budget Committee. The Blacks constructed their fortune creating and selling Aegis Science Corp ., the drug-testing company they founded in 1990, based on David’s work as a forensic toxicologist at Vanderbilt University. The company sold for an undisclosed sum in 2014, and Black remained on as chief executive officer until last year.
In 2012 he began meeting with some tech-savvy evangelical friends to discuss what eventually became 2ndVote Inc ., a conservative provide answers to liberal watchdog groups such as Color of Change that pressure companies to support progressive causes. Black’s organization developed a website and smartphone app that rates the conservative values of retailers and nonprofit groups on issues such as abortion, homosexual rights, and immigration.
Black estimations 2ndVote has about 350,000 registered users.” We are an organization that allows people to act on the information ,” he says. So far the group has scored about 700 companies and nonprofits on a scale of 1 to 5( 1 is the most liberal, 5 the most conservative ). Hobby Lobby Stores Inc . and the National Rifle Association score a 5. Apple Inc . and the American Federation of Teachers are among the 1s. The March of Dimes, which says its monies go only to prenatal care at Planned Parenthood, got a 2.7. Black says companies are send their ratings by registered mail before they’re published.