Yesterday after the Steelersupset the Chiefs in an AFC playoff game, Steelers wide receiver Antonio Brown decided to go on Facebook Live from the locker room to celebrate with his fans. And the fansloved it he went live for 17 minutes and had almost 900,000 views within just a few hours, before the video was deleted.
A player use technology to celebrate directly with his fans in real-time. Great, right? Not so much.
A few things. First, the NFLs social media policy prohibits players from using any form of social media starting9 0 minutes before the game starts, up until after the post-game press conference end. While no penalty has been announced yet, ESPNs Adam Schefternotedthe a league official saidBrown could be fined for the video stream.
Secondly, the NFLs broadcast partners are contractually the only ones allowed to shoot video in the locker room after a game teams and even the league itself cant even use that footage until 24 hours after the game ends. And while this incident probably isnt big enough for NBC( who broadcasted video games) to complain to the NFL, its definitely a sign of potential issues in the future as livestreaming becomes a more important part of our social media culture.
And lastly, NFL locker rooms are traditionally pretty off-limits when it comes to the press and access to the outside world. Football is a competitive sport, and confidential plays, speeches and interactions dedicate squads the advantage they need to win. So you could imagine how upset the Steelers were when they found out that the Facebook Live broadcast capturedaudio of Head Coach Mike Tomlins post game speech happening in the background.
Tomlins very NSFW speech( which you can find on YouTube) was basically a minute long rant against the Patriots( and theirMicrosoft Surface disliking coach Bill Belichick ), who the Steelers will play next week. While Im sure stuff like this is being said in all 32 locker rooms across the league, itsstill a bad look for Tomlin and the team.
Oh, and of course Belichick was asked what he thought of the incident, since his team was the one getting litter talked. And in typical fashion his response was about as un-technologically savvy as it gets went on to say that hes not on SnapFace, and not worried about what they put on InstantChat.